Gays Are Confident, Financially
It comes at no surprise, but the gay/lesbian market is one of the most thriving market even through the U.S. economic woes. Despite five-year lows in overall consumer confidence numbers, gay Americans report being more optimistic and less concerned about finances than their straight counterparts, according to a newly-released financial survey of gay Americans.
The survey, conducted online by Instinct magazine and strategic partner MergeMedia Group, shows that 83% of respondents feel that the gay market is a stronger financial force than ever before.
“Instinct readers are obviously a financial force,” said J.R. Pratts, Instinct’s publisher. “They are more than doing their part to fuel the American economy.”
The survey was conducted back in March with 500 participants - obviously this doesn’t account for more than one percent of the gays - Only 5% said they felt they were more vulnerable to a recession than straight consumers.
We’re going to officially add that mainstream blogs such as this one are also helping drive the economy. So advertise with us :)
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